Papers go to narrower page

By Rick Schneider
Publisher
Published on Wednesday, September 24, 2008 9:19 AM MST

Today’s Eastern Arizona Courier and Copper Era are printed on narrower newsprint, which will make our newspapers easier to read and handle.

Economics contributed to the need for this change. Newsprint prices have increased more than 40 percent in the past year and continue to escalate. The narrower page helps alleviate having to pass on large price increases to our customers. Aside from payroll, newsprint is our biggest expense. The slowdown in housing construction has resulted in less wood waste and wood chips, which are used to make newsprint, and China’s enormous growth has increased demand and lowered supply. We are trying to control price increases and avoid the huge spikes we are seeing in other sectors of our economy.

This week, we also started publishing ads in modular sizes and then placing all Courier and Copper Era ads on the Courier’s Web site. Research has found that modular sizes work better because they:

• Eliminate complexity and make it easier to buy and sell advertising. Advertisers and ad agencies have been requesting this for years. We used to offer a dizzying array of 486 display and 729 classified display sizes. Now there will be 31 sizes with the highest visual impact.

• Give us more color ad flexibility. We are limited on the number of color pages available. Modular sizes enable us to fit more color ads on a page.

• Enable you to work and talk in understandable terms. Advertisers are buying sizes, not inches and lines.

• Create a less cluttered, more readable newspaper.

• Allow you to sell visual impact, which provides better results for advertisers.

This week, we also started uploading all ads to the Courier’s Web site, which continues to grow rapidly. The most recent Web statistics showed that in August our site had 85,987 unique visitors and 457,795 page views. The Web is vital to successful marketing plans.

Ads now can be seen 24 hours a day at www.eacourier.com. The Courier’s home page has a button called “Today’s Ads” in the navigator bar and an ad at the bottom of the page. Click on either one and you will see all our Wednesday and Sunday newspaper ads, which change every issue and are searchable. Type in whatever you are looking for, and the display and classified ads with this information will appear.

We thank everyone for being patient. We are doing our best to not inconvenience our loyal advertisers, who have helped make us the number one source of news and advertising in Graham and Greenlee county.

Comments

16 comment(s)

    Viva Chuck La Rosa wrote on Oct 7, 2008 10:00 PM:

    " To those of you new to our valley, a few years back a man named Chuck LaRosa published a real yellow sheet. He named names told it like it is and then if you crossed him watch out. Sheriff Hughes was is little darling then one day Sheriff Hughes did not give him the info he wanted and then it was Katie bar the door Hughes could not do anything right. No one would admitt they bought his paper, many stole them. but they did not stay in the bin long. Yes we need Chuck. "

    if you dont like courier wrote on Oct 7, 2008 4:19 PM:

    " bring back the wild west newspaper... hear the man lives in tucson? at least we knew just about everything and then some.. but ofcourse when big time names were printed people didnt like the town knowing about it. the main thing i didnt like was when the man said he was glad someone had died.not good... but he wasnt afraid to name names. "

    Supply Demand wrote on Oct 7, 2008 3:12 PM:

    " China’s enormous growth has increased demand and lowered supply for newspapers? "

    Arizona Republic wrote on Oct 7, 2008 10:46 AM:

    " Did you see the size of the Arizona Republic..Same size as our EACourier. East Valley tribune is going to a 4 times a week paper. That is what the EACourier should do, cut the paper back to once a week. Then it would be worth the 75 cents. The Sunday paper is only worth putting in the bird cage, neve anything in it.
    Just wish the EACourier had more simple home town local news in it. "

    Wick wrote on Oct 2, 2008 9:12 AM:

    " All of the Wick papers changed. It was a corporate decision that nobody at the Courier made. "

    Noticed wrote on Oct 2, 2008 5:16 AM:

    " Noticed other day that the Willcox paper had gone to a smaller size also. Must be the trend of the future. My concern is if you cut down the size will the number of stories and articles of local interest also be cut down? I remember when you could read of many groups organizations holding affairs and they were printed in this local paper but that does not seem to be the case any more.
    Wish it were. To many newspapers are looking for the big awards and prizes not what the locals want. "

    That aint good wrote on Oct 1, 2008 3:15 PM:

    " OK, I just clicked on the 'NEW! All Newspaper Ads' button above and must say as far as value-added is concerned, it just isn't there. No one buys a paper for any ads except maybe grocery story sales, but ads in newspapers can catch a readers eye. Buried behind a link, how much response can anyone expect from their online, value-added ad placement?

    I scrolled to the bottom without reading a single ad. I don't think I am unique, except maybe in clicking on the link in the first place. "

    Beneficiaries wrote on Oct 1, 2008 2:57 PM:

    " You are right, the Courier benefits from this move. If it would hurt them, they wouldn't do it.

    That said, do you really think they decided they wanted to stick it to their advertisers, or do you think that maybe they realized this was the only way to keep printing twice-a-week.

    Maybe the Courier is part of that danged, left-wing, baby-killing liberal media I keep reading about and they just don't care about you, Graham County or America.

    Did they decide to the reduce the page size so the terrorists would win? Talk amongst yourselves. "

    It Could Be Worse wrote on Oct 1, 2008 2:51 PM:

    " To Fed up et. al.:

    Wick could have just closed shop, sold the Courier and Copper Era to Gannett, which would then fold the CE and put out a paper full of mostly national and state AP stories. A lot of smaller papers are going in that direction. Be thankful that you've still got legitimate, local news in your newspaper. Or, if you don't like it, pull your ad and stop complaining. "

    fed up also wrote on Oct 1, 2008 12:19 PM:

    " However, some of the other staff seem impositioned with some of our requests and revisions to ad copy. "

    fed up also wrote on Oct 1, 2008 12:15 PM:

    " I totally agree with fed up. I also am an advertiser in the paper and am outraged with having to pay more money for a smaller ad. And they are right, who will search out advertisements in the website unless there classified. When i saw the paper this morning, I could barely even read the ads, articles or the classifieds because the print was so small. It seems to me, that the only one benefiting from this change is the Courier. And i also agree with the sservice i get from the paper. Candice, my ad rep, has been great. "

    Happy Reader wrote on Sep 27, 2008 9:37 PM:

    " To Letter Size, Sounds like some pretty LAME criticism to me. But you are certainly entitled to your opinion. Aimee and Jon and the rest of the newspaper staff do a great job in my opinion. If they want to change to a narrower page it is fine with me and I see no harm. I do see the benefit and have no fears that it will someday be letter size. "

    Button wrote on Sep 27, 2008 1:53 AM:

    " Where is the button called “Today’s Ads” in the navigator bar and the ad at the bottom of the page that we press to see all our Wednesday and Sunday newspaper ads? The article states that "Ads now can be seen 24 hours a day at www.eacourier.com." "

    Letter size wrote on Sep 25, 2008 7:55 AM:

    " I remember when the page size was cut a few years ago, now this cut , soon the newspaper will be letter size. Some of the articles go on for ever saying the same thing and then others are cut to barest of bare bone. It seems to me that Jon and Amy put what they want in the paper leaving out other items of interest. "

    fed up- continued wrote on Sep 24, 2008 2:27 PM:

    " But who on earth goes on a news website to purposely click on a button to look at advertisments?? No one! So why am I having to pay more for this service for which I do not want. The Eastern Arizona Courier needs to get in touch with what their customers really want- which is good service! My ad rep is great, however thats the only good thing I can say for the lack of courtesy I have been receiving from other staff members. From the front desk help to the ad director to billing...that place is a joke. "

    fed up wrote on Sep 24, 2008 2:19 PM:

    " This is the most ridiculous thing i ever heard of! Yes, it does result in both the newspaper staff and advertiser being on the same page as far as understanding the lingo of column inches however at what price do we pay for that? All I know is that I, a long standing customer and advertiser of the newspaper, is having to pay more money for a smaller ad! The only incentive offered is to have my ad placed on this website where visitors will have to click on a button that takes them to view my ad. "

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