Economics contributed to the need for this change. Newsprint prices have increased more than 40 percent in the past year and continue to escalate. The narrower page helps alleviate having to pass on large price increases to our customers. Aside from payroll, newsprint is our biggest expense. The slowdown in housing construction has resulted in less wood waste and wood chips, which are used to make newsprint, and China’s enormous growth has increased demand and lowered supply. We are trying to control price increases and avoid the huge spikes we are seeing in other sectors of our economy.
This week, we also started publishing ads in modular sizes and then placing all Courier and Copper Era ads on the Courier’s Web site. Research has found that modular sizes work better because they:
• Give us more color ad flexibility. We are limited on the number of color pages available. Modular sizes enable us to fit more color ads on a page.
• Enable you to work and talk in understandable terms. Advertisers are buying sizes, not inches and lines.
• Create a less cluttered, more readable newspaper.
• Allow you to sell visual impact, which provides better results for advertisers.
This week, we also started uploading all ads to the Courier’s Web site, which continues to grow rapidly. The most recent Web statistics showed that in August our site had 85,987 unique visitors and 457,795 page views. The Web is vital to successful marketing plans.
Ads now can be seen 24 hours a day at www.eacourier.com. The Courier’s home page has a button called “Today’s Ads” in the navigator bar and an ad at the bottom of the page. Click on either one and you will see all our Wednesday and Sunday newspaper ads, which change every issue and are searchable. Type in whatever you are looking for, and the display and classified ads with this information will appear.
We thank everyone for being patient. We are doing our best to not inconvenience our loyal advertisers, who have helped make us the number one source of news and advertising in Graham and Greenlee county.



Comments
16 comment(s)Viva Chuck La Rosa wrote on Oct 7, 2008 10:00 PM:
if you dont like courier wrote on Oct 7, 2008 4:19 PM:
Supply Demand wrote on Oct 7, 2008 3:12 PM:
Arizona Republic wrote on Oct 7, 2008 10:46 AM:
Just wish the EACourier had more simple home town local news in it. "
Wick wrote on Oct 2, 2008 9:12 AM:
Noticed wrote on Oct 2, 2008 5:16 AM:
Wish it were. To many newspapers are looking for the big awards and prizes not what the locals want. "
That aint good wrote on Oct 1, 2008 3:15 PM:
I scrolled to the bottom without reading a single ad. I don't think I am unique, except maybe in clicking on the link in the first place. "
Beneficiaries wrote on Oct 1, 2008 2:57 PM:
That said, do you really think they decided they wanted to stick it to their advertisers, or do you think that maybe they realized this was the only way to keep printing twice-a-week.
Maybe the Courier is part of that danged, left-wing, baby-killing liberal media I keep reading about and they just don't care about you, Graham County or America.
Did they decide to the reduce the page size so the terrorists would win? Talk amongst yourselves. "
It Could Be Worse wrote on Oct 1, 2008 2:51 PM:
Wick could have just closed shop, sold the Courier and Copper Era to Gannett, which would then fold the CE and put out a paper full of mostly national and state AP stories. A lot of smaller papers are going in that direction. Be thankful that you've still got legitimate, local news in your newspaper. Or, if you don't like it, pull your ad and stop complaining. "
fed up also wrote on Oct 1, 2008 12:19 PM:
fed up also wrote on Oct 1, 2008 12:15 PM:
Happy Reader wrote on Sep 27, 2008 9:37 PM:
Button wrote on Sep 27, 2008 1:53 AM:
Letter size wrote on Sep 25, 2008 7:55 AM:
fed up- continued wrote on Sep 24, 2008 2:27 PM:
fed up wrote on Sep 24, 2008 2:19 PM: